CLIENT: Saskatoon’s Dragon Boat Festival
ROLE: Art Director, Graphic Designer and Production Artist
COMPANY: Heart and Stroke Foundation
PROJECT BRIEF: Design the event campaign for Saskatoon’s Dragon Boat Festival, including manager’s guide, informational sheets, flyers and a responsive website. The objective is to raise funds for the Foundation as well as engage participants with the HSF cause. This festival is Saskatoon’s premier summertime corporate and family event that provides fantastic fun and an invigorating physical challenge.
SOLUTION: The cover depicts a beautiful, colourful vivacious Chinese dragon, the symbol for dragon boat racing. The fonts and colour palette used, reflect the brand identity of the Heart and Stroke Foundation. The interior of the guide and the rest of the collateral echo the dynamic, sporty, bold and colourful graphics. This campaign was a huge success. The new creative doubled last year’s revenue and received a great deal of positive feedback.